Felicia McCaw Discussion Question Week 6

What is Persuasion and why is important?

Persuasion is relatively the process of using cognitive thought to influence and convince someone to do as you would like. Further, because it can be very effective in causing change it can cause attitude changes either for the negative or the positive.

It is important because it is a facet of communication when you present an argument of suggestive thought to convince and alter a circumstance or person’s feelings about a matter, e.g., An attorney uses persuasion all the time when he presents his case to either defend or prosecute someone. (Therefore Central Route to Persuasion is used to effectively cause a change.)

Review the difference between Central Route Processing and Peripheral Route Processing:

Central Route Processing - is the ability to receive an argument and determine if it has true merit or consider a proposal to do something and evaluate it effectiveness to elicit change. (Cognitive thought used extensively.)

Peripheral Route Processing - is the ability to receive an argument and if it is attractive and make a decision based on shallow and non-consequential information supplied.

Both are effective in the persuasion process but Peripheral Route Processing is a weaker approach and would be the one people use when not using logic or structured thought patterns to examine, dissect and then make a decision. Whereas Central Route Process is a stronger approach and far more effective in the persuasive category (field) when trying to make massive changes.

What factors impact persuasiveness?

Factors that impact persuasiveness are the effectiveness of the argument, beneficial nature, pros and cons, possible negative consequences, Central Route to Persuasion, Peripheral Route to Persuasion, credibility, attractiveness, elaboration likelihood model, emotions, and one and two sided messages.

What are tools of persuasion?

The tools of persuasion are Central Route to Persuasion, Peripheral Route to Persuasion, and Elaboration Likelihood Model.

Discuss the factors that impact persuasiveness and why.

Factors that impact persuasiveness are the effectiveness of the argument, beneficial nature, pros and cons, possible negative consequences, Central Route to Persuasion, Peripheral Route to Persuasion, credibility, attractiveness, elaboration likelihood model, emotions, and one and two sided messages.

Why?

These factors cause a change in attitudes and attitudinal changes involve the evolution of self into either a positive or negative level. Further they serves as motivational stimuli that starts the process of change.

Discuss what bolters persuasiveness and what negatively impacts persuasiveness.

What bolters persuasiveness is the effectiveness of argument or proposal, its attractiveness, credibility and ability to change attitudes based on logic and reason. Further what negatively impacts persuasiveness is the lack of being able to change attitudes, inability to convince or counter-argue.

Persuasion in the Media/Commercials: Discuss how media uses the techniques and processes they are learning, then share these ideas with the class.

Examples that cause changes

Persuasion
Credibility
Attractiveness
Peripheral Route to Persuasion
Central Route to Persuasion

Media/Commercials

Ads, Commercials, Sales Advertisements
Conferences

End-Product

All of these factors that stimulate a response
causes some reaction whether in a
positive or negative direction. (stimuli)

Discuss how you can protect yourself from influence strategies.

In order to protect oneself from influence strategies is to weigh its ability to be useful, beneficial or necessary and make a decision based upon that.

Discuss how we can use persuasion in a positive fashion in our lives.

Persuasion can be used quite effectively as a tool to get or obtain something positive or reach a goal, communication, successful interviews and can be used in any conversational interaction when diplomacy is needed.