DEMABLEND SKIN PRODUCT 1
Justification Report
Felicia McCaw
ENG 315 – Professional Communication
Professor Saraswathi Lakshmanan
May 4, 2017
Justification Report
Assignment 2.2
Strayer University
Felicia McCaw
Dr. Saraswathi Lakshmanan
Spring 2017
May 4, 2017
DEMABLEND SKIN PRODUCT 2
Demablend Skin Product
F.O.S. LLC is in the process of acquiring the product from Jason Leigh Skin Products, Inc. and due to the need for advancing study on expanding the product to help deal with differing skin types and racial differences this product needs to undergo a few modifications. The range of compository ingredients have been studied as well as the limitation of the populace that it can accommodate. Fortunately, the transference of rights of acquisition is a very modest amount and with a few recommended changes this product will be ready to distribute in approximately six to eight months from the time of complete change in ownership.
Problem Statement
Presently, Demablend Skin Product is a product that uses inheritory methods to deal with change of aging skin and with that understanding the cellular changes and age cause cells to divide slowly and cause a consequential of thin skin which is prone to injuries and damage. Therefore, the goal is to change the composition level of the product with the goal to rectify scaring, discoloration and surface wrinkles at a more accelerated pace. In connection with the additive to explore and expand the product is the exploration process to change the epidermis, dermis and the subcutaneous tissue (hypodermis) to retain a rejuvenating process. As thus the subjective approach would be used with the need to stabilize.
Presently, the cream halts about 45% of alteration and change to the cellular tissue and molecular surface level of the epidermis, dermis with the underlying subcutaneous tissue (hypodermis) halted at 33%. In order to market and reach a larger populace adjustment to the compository ingredients as well as analysis have to be done to help accelerate a change in the epidermis discoloration, dermis, stretch marks and tissue scaring (keloids) and retainership of fat cells through rejuvenation.
Overview of Alternatives
Alternative A: Processing of inflation rate of collagen 3:1 and selenium 4:1 in original
compository ingredients to increase change of overall 40%.
Alternative B: Next, simulation and duplication of ingredients with generic brands to
have an altering product but can be replicated cheaper with an increase of
change of overall 20%.
Alternative C: Product differentiation to allow approach to general skin with a reduction
of collagen to 20% of 3:1 and 25% of selenium 4:1.
Criteria
In order to make the assimilation and change flow smoothly the five criteria would have to be adhered to in order to market the cream and because both are natural products they have been tested as to safety and accepted. In order to confirm marketability the five tests will be done as below:
1. Expand and Test the Market for Interest.
2. Explore the pricing of product and cost of production.
DEMABLEND SKIN PRODUCT 3
Demablend Skin Product
3. Which manufacturer can mix, package and ready for distribution.
4. Designer of exterior of package.
5. Delivery time the product can be completed and exhibited before Board Members.
Research Methods
Secondary research of the product previously marketed as packaged was gathered as a comparison and standing record. The purpose of researching or using the information regarding the product as originally distributed was to get a questionable estimate of cost per product to market as well as a determination of whether a profit or lost would be sustained.
Next, primary research was rendered and compiled to expand the market for interest and possible inflow of profit compared to secondary research. Observational studies were done to reflect projective interest along with a market analysis with free samples and introductory promotions.
Lastly, the validity of the entire process was done with precision with complete clarity to start the distribution, market and sell of the product using Alternative A.
Prior to the determination and evaluation is the considering of the following:
Due to the nature of physiological and psychological damage to the clients the consideration of emotional damage and affective treatment by other people when viewing their scars and their resulting sensitivity to abnormal reaction and treatment. Therefore in relation to continued Alternative A for the primary choice is the further study of scarage in using the selection on a parallel value to speed up the process.
Further the possibility of a combination or addition to the formula of lecithin may possibly help in the rejuvenation of cells due to its ability to change surface configuration and help in the growth control in tissue. The hypothesis is to add a level of lecithin that may inherently affect the physico-chemical changes of the defining nature of the processal process. Consequently, my recommendation for my employer is to conservatively add a ratio of 5:1 and doing a test based on the original formula for two weeks and the modified formula and note the changes and decide on the best of the three (Alternative A, Alternative B, or Alternative C).
Evaluations of Alternatives
Change of Composites
Alternative A:
In the case of change to add a level and ratio of 5:1 of lecithin as well as collagen 3:1 and selenium 4:1 to accelerate an overall change over the first proposed 40% to a 20% increase. Due to the necessarily changes the purpose is to overall study the changes between the original pattern of surface dermis with the original formula and the surface dermis with the modified ingredients.
DEMABLEND SKIN PRODUCT 4
Evaluations of Alternatives
Change of Composites (continued)
Alternative A: (continued)
Due to study of relational and parallel psychological and physiological emotional states of concern for exterior scarage, discoloration and aging skin the move is to change and study the ability to increase the alternative to support the theory of a safe and quicker change to uphold the composites.
Alternative B
In the effect of using a simulated and duplication of ingredients with generic brands to alter the surface dermis but using an altering product with the ability to be replicated at a cheaper rate. Also, the possibility of increased change to be facilitated is with the change of formula or composites to add lecithin that effectively changes the overall ability from 20% to 35%.
The purpose is to reflectively show an increase in the change of scarage with eventual fading and restructuring of surface cells. This product is to be more modestly priced and offered more to a broader scope of the populace.
Alternative C
The purpose of this Alternative is to differentiate the formula and approach to pertain to general skin and reduce the levels of collagen to 20% of 3:1 and 25% of 4:1 selenium but add a level of lecithin to accelerate the change by 15% at a rate of 2:1.
In the case of this Alternative differentiating the product allows a study for those with general skin with surface dermis that changes quickly and allows changes in the cellular formation at a quicker rate than those who would use Alternative A or Alternative B.
Cost
Alternative A, Alternative B, and Alternative C
The cost of production is not a factor at this time but is a control. The first primary steps include a study and analysis of true change and then a summarily interview, examination by Board Members and owners to consider to market to proposed populace.
Proposed Exposure for Test of
Alternative A, Alternative B, and Alternative C
1. Offer stipend for participants
2. Provide a daily change questionnaire for participants to fill out
3. Study will last 30 days
4. Before and After documented photos
DEMABLEND SKIN PRODUCT 5
Proposed Exposure for Test of
Alternative A, Alternative B, and Alternative C (continued)
Compile detailed responses with photos into report for viewing, consideration and analysis to help in the decision process and readying for the next step for possible distribution to sell.
Findings and Analysis
Alternative A offers the most advanced and ability to change the surface dermis the quickest with the most revealed productive state of changed surface skin. But Alternative B is a differing composite that can be produced cheaper using simulations and generic brands to duplicate Alternative A but has the residual effects of changing the surface dermis at a slower pace but with the same results. Lastly, Alternative C is a change in the formula or composites that renders an approach to general skin wherein the collagen levels are reduced to 20% at a ratio of 3:1 and reduction of selenium by 25% at a ratio of 4:1 and lastly has an addition of lecithin at a ratio of 2:1 to effectively change surface skin.
The purpose of having three alternatives is to have a comparison of change as it deals with the surface dermis and all three effective rates of change to be documented and summarily offered as a choice to place on market and the ability to compete against rivaling products and survival rates among the top contenders.
Also, the proposed expansion of market is increasing for the interest and demand is escalating for natural and safe organic products to help the texture of skin, outward beauty and overall tone and coloring. Packaging of the product, pricing and cost of production with choice manufacturer will be based under the results of the market analysis as well as a determination of possible time for distribution with first a prototype to be exhibited to all owners, high shareowners and Board members to make a call on possibly exhibiting the product for sale.
As a priority if the decision is made to relay the product for sale based upon either Alternative A, Alternative B or Alternative C the choosing of either is a good choice but if the market reflects a desire to eradicate marks, discoloration and aging skin to be rejuvenated then the selection would be again Alternative A.
But if the market analysis brings back a viewing or decision that a more conservative price is needed then Alternative B would be the selection as it is very close to changing the surface dermis as Alternative A.
Lastly, if the results from Alternative C are more favorable then either Alternative A or Alternative B then the choice would be Alternative C because of possible changes to the surface dermis that is reflected due to testing and documentation of the findings.
DEMABLEND SKIN PRODUCT 6
Figure 1: Supportive Graph of Analysis and Findings
Criteria
Alternative A
Alternative B
Alternative C
Expand and Test the Market for Interest
HIGH CHANCE
HIGH CHANCE
MODERATE CHANCE
Explore the pricing of product and cost of production
MARKET ANALYSIS
MARKET ANALYSIS
MARKET ANALYSIS
Which manufacturer can mix, package and ready for distribution
CHOICE
CHOICE
CHOICE
Designer of Exterior of Package
CHOICE
CHOICE
CHOICE
Delivery time the product can be completed and exhibited before Board Members
PRIORITY
PRIORITY
PRIORITY
Overall Feasibility of Alternatives based on provided Criteria and research
YES
YES
YES
References
Labeled Skin Diagrams. (n.d.). Retrieved April 20, 2017, from http://healthfavo.com/labeled-skin-diagrams.html
Skin wrinkles and blemishes. (n.d.). Retrieved April 20, 2017, from http://www.umm.edu/health/medical/reports/articles/skin-wrinkles-and-blemishes
Go to Bing homepage. (n.d.). Retrieved April 20, 2017, from https://www.bing.com/search?q=keloids&form=EDGEAR&qs=LS&cvid=6cd9c82a1de0458cb9fa95150970dd74&pq=keloids&cc=US&setlang=en-US
(n.d.). Retrieved April 20, 2017, from https://www.google.com/#q=layers of skin&spf=1196
Cell Surface Alterations in Transformed Tissue Culture Cells and their Possible Significance in Growth Control
http://www.sciencedirect.com/science/article/pii/S0022202X15481709
The dermatology life quality index as a means to assess life quality in patients with different scar types
http://onlinelibrary.wiley.com/doi/10.1111/jdv.13135/epdf?r3_referer=wol&tracking_action=preview_click&show_checkout=1&purchase_referrer=www.bing.com&purchase_site_license=LICENSE_DENIED
JD Edwards World Manufacturing and Distribution Planning Guide. (2013, February 07). Retrieved May 04, 2017, from https://docs.oracle.com/cd/E26228_01/doc.93/e21770/ch_over_manf_dist_pln.htm#WEAMP118
Choose Your Plastic Jar. (n.d.). Retrieved May 04, 2017, from https://www.containerandpackaging.com/catalog/plastic-jars/8/?capUOM=1%2Bgallons&utm_source=bing&utm_medium=cpc&utm_campaign=Capacity Jars %28B%29&utm_term=plastic jugs wholesale gallon&utm_content=Plastic Jars- Capacity %28Broad%29#0,0&1&gallons&0&0&0&0&8&0&0&list&0&0,0
MCDOUGALL, A. (2013, May 23). Natural demand boosts skin care market. Retrieved May 04, 2017, from http://www.cosmeticsdesign.com/Market-Trends/Natural-demand-boosts-skin-care-market
* All products require an annual contract. Prices do not include sales tax (New York residents only). (n.d.). Breakdown of the cosmetic market worldwide by product category, 2016 | Statistic. Retrieved May 04, 2017, from https://www.statista.com/statistics/243967/breakdown-of-the-cosmetic-market-worldwide-by-product-category/
JD Edwards World Manufacturing and Distribution Planning Guide. (2013, February 07). Retrieved May 04, 2017, from https://docs.oracle.com/cd/E26228_01/doc.93/e21770/ch_over_manf_dist_pln.htm#WEAMP108
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